How do your customers and prospects find your Web Site? What makes one site stand above another? Which are the most popular search engines? Where is the highest density traffic? Is my web site tuned to bring me business or have I missed the target.
Where is your current traffic coming from? Is it the traffic you need to sell product? Does your traffic consist of your customers, in your area, within your field of expertise? How are you answering these questions? How and what are you measuring? and what forward planning have you done for your sites development?
"The dragons teeth may be pulled, a small business can be agile online, it can compete across the world if it chooses and it can beat blue chip leviathans. However an effort to understand the ball game is vital, I do not offer a turn key solution based on trust. I need the business owners to understand the game in order to be committed. Money cannot buy understanding, I would rather work with £5000 and wisdom than £50,000 and ignorance, the first will grow and the budget increase and we can go for the long haul." |