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Web Marketing Terms

The world of internet marketing is growing, and so is the complicated jargon. We have composed a list of definitions for you in order to be a wizz on web marketing lingo:

  Address Bar: also know as an URL bar, these are located at the top of your web browser. It is a narrow, horizontal space containing an edit frield where the web address is entered.  
  AdWords: Google's search marketing program for businesses wishing to display ads on its network. It enables businesses to create a budget for advertising and they only pay when people click the ads.  
  Algorithm: a term used for the method search engines use to determine the rankings of your website. Search engines will periodically analyse and re-analyse the information and data on your site.
Analytics: also known as web analytics, this is the collection of data about a website and its users and visitors. The performance data analyses things such as visits and page views.

Back links: these can be links that enable the customer to easily navigate around your site. Or links from another site directing a user to yours. Search engines look out for these to determine credability.

  Banners: pictorial advertisements placed on websites, they can be static pictures, animated or interactive and can appear anywhere on your site. B Banners usually refer to a 468x60 pixel size.
  Black hat SEO: scams and tactics to trick the Search Engines to get better rankings for a website. Using these methods will eventually get your site lower rankings and banned from search.  
  Breadcrumbs: these appear horizontally across the top of the web page; a navigation device that breaks the site into links. The user can see where they are and where the current web page is located.  
  Cache Historywhere web pages and files are stored as you view them. It speeds up the display of sites you frequently or recently have visited. The storage space is located on your hard disk.  
  Conversion: the percentage of visitors to your site who go beyond browsing its content i.e. they make booking, purchase a product or make an enquiry.  
  CPC: CPC or Cost per click means you pay a predetermined mount each time someone clicks on your site. The amount you pay will depend on the search engine and your competitor's bids.  
  Domain name: a websites main address. For example: vector7.co.uk  
  Domain transfer: the process of changing the designated registrar of a domain name  
  Ecommerce site: a website that allows you to purchase online.
  Google Maps Listing: Google now uses data from sources to compose local business listings. They include information on where you are based and what you do and put you on the map. For free.  
  Hosting: Also known as web hosting, this is the service that allows individuals to make their website accessible on the web. Companies provide space on a server in order to be used by clients  
  Hyperlink: Also known as links, these can be identified when you hover over them with your mouse – they will become highlighted or underlined for instance. They allow you to navigate to other pages on the web when clicked on.  
  Inbound Links: see Backlinks  
  Indexing: various methods for indexing the contents of a website or the Internet as a whole. For example, search engines use keywords and metadata to index the web  
  Java: a type of programming language used to display interactive user interfaces and script behaviour on these systems. More information can be found on their website:http://www.java.com/en/download/whatis_java.jsp  


   Keywords: these are keywords of phrases that a person may search for in a search engine. They also refer to the terms people bid on for CPC.


   Landing Pages: this is the first page a visitor sees when directed to your website. It can be any page on your site such as the home page
   Lightbox: a JavaScript technique used to display images and other web content. They are like modal windows that 'black out' the rest of the screen in order to draw attending to the modal. (see modal)
  Mailbox: a mailbox is where your messages are stored and the email address routes the message to the mailbox. You can have several email addresses per mailbox, but only one mailbox
  Mailshot: a form of direct advertising sent out to a bulk of customers. These can be leaflets, emails, letters or coupons.
  Modal: Any type of window that is a child to a parent window, that requires users to interact with it before they can return to the parent window.

Natural Listings: also known as organic results, these are non-advertised listings in the search engines.

  Nominet: the .uk domain name registry in the United Kingdom.
  Responsive Design: an approach aiming to create sites that provide an optimal viewing experience for the user. This means easy reading and easy navigation with a minimum of scrolling and resizing. 
  Ranking: How well your web page is listed in the search engines results. The rank indicates exactly where it is listed.
  ROI: Return on investment. This is a vital statistic for website owners and tells you whether or not it is generating profits.
  Search Engine: Websites people visit to search for things on the internet: Yahoo, Google, Bing, Msn etc. Google being the most popular. They offer natural listings which appear based on the search engines own method and paid listings which normally appear above or to the side of natural listings.
  Search Engine optimization (SEO): This is the process of making your website search engine friendly.
  Social Media: A type of online media that uploads information through user submissions. We are now active content publishers rather than content consumers. Social networking, forums, blogs and image and video sharing are all social media forms.
  Spider: We use the term spider to denote the 'robots' or 'crawlers' that seep through all the linked content and pages of a web site to gather information in order to include the site in their search listings.
  Stats: Web server analysis program, producing usage statistics for your website
  Web Browser: the program you are currently using to access the internet. Common browsers are Google Chrome, Mozilla Firefox, Safari and Internet Explorer
  Find out more:
  How to Copy and Paste
  How to Set up emails
  How to Back up your e-commerce shop
  Or: Go back to the help page
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